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Can digital products be designed sustainably
without compromising aesthetics?

Websites require huge amounts of energy to function – and more often than not, this energy is comes from non-renewable sources, making their environmental impact pretty bad. Through a series of experiments, explores how we can be more critical when designing digital products to find the balance between desirability and sustainability.

From testing a range of factors including imagery, fonts, hosting and more, a set of low-impact principles were developed and applied to the redesign of an experimental version of Methods existing website. The outcome resulted in a playful digital experience that allowed us to understand where the tradeoffs between effort and impact lie when aiming to design for low-impact.

You can read more about the project here

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